Another hero of our latest campaign, this Jozi-based art director and photographer extraordinaire has a fascination with vintage Americana apparel, denim and all things made in, or should we say, ‘Big in Japan’. He goes under the aliases of Uncle Prep and The Black Aesthete and we just love his style. We caught up with him to talk style, winter and life, in no particular order.
1. Break down your style for us.
My style is a mix of Japanese cuts and fits fused with vintage Americana prep, so it’s a lot of denim, boxy fits, thick cuffs and some patchwork. It all sounds a bit chaotic but it comes together beautifully, trust me.
2. What’s your favourite thing about Winter?
I like layering, different textures, colours, cuts and lengths for interesting combinations and looks.
3. What key items will you be rocking this winter and why?
Jeans! Obviously. They’re easily the most versatile item you can stock up on with the different fits and washes. Sweatshirts; I love sweatshirts in interesting solid colours like burgundy, indigo and olive green. All Star Chuck 70s, in the hi or lo versions as they have a beautiful silhouette and are great with jeans. And not forgetting beanies, I’ll be doing a lot of beanies.
4. Please tell us about the look you styled on this shoot.
This for me is definitely a Friday look; I’m thinking about being comfortable enough to work a half day campaign shoot and then hanging out with friends for drinks afterwards. It’s very casual and allows you to be active.
5. Why do you think it works?
The layering is key and makes it work. The hoodie with the trench coat is a cool edgy combo and the contrast between the colours (hoodie, trench and jeans) is beautiful and complimentary.
6. Where are some of your favourite hangouts in Jozi and why?
Father Coffee is where I always meet interesting people; Poolside in Maboneng for cool easy summer vibes; Fox Den or The Peak for an authentic tavern experience; The Market at 1 Fox for artisanal eateries and drinks and Parkhurst is always great for dinner.
7. What do you love about living in Jozi?
I love the mix of people here in Joburg, it’s like no other city in the country. The pace and energy feels different here, people operate in a different higher gear with a strong work ethic and creative output. We’ve really created the deep grooves that contribute to the strong character of this country.
8. As a photographer, what has been the most interesting shoot you’ve done recently and why?
It’s an on-going project, where I’ve been documenting my interest in all kinds of work-wear and drawing parallels between the people who wear some of the items as fashion pieces and people who wear them as part of their uniform.
Check out his portfolio: Behance.net/iamsiyam