CAMO IN THE URBAN JUNGLE

Every couple of years the camo-slash-military trend comes back around;  the 2017 iteration of camo is still badass, but with a modern sophistication that makes it one of the key looks for the year.

One of the big features of this season’s camo update is in the print itself. From afar it looks like the typical camo print, albeit with pops of colour, but upon closer inspection the graphics are actually much more detailed. They feature motifs such as leaves, flowers (Dries Van Noten SS 2017 and Moschino F 2017) and in some cases even horses (Hermes SS 2017) which are as unexpected as they are impactful.

Here are some of our favourite looks from runways and campaigns around the world showing key items in the trend: pants, bomber jackets, parkas, printed t-shirts, and hoodies.

The pants

Skinnies aside, drop-crotch joggers, skinny jeans and utility pants in a camo print, khaki or patchwork of military colours and prints, are where it’s at.

The Tee

While a t-shirt is a t-shirt, plain and simple, it’s more about the print, design and details. With the new camo, the print is more graphic with unexpected pops of colour and designs that cross over into the exotic.

The Bomber

Arguably 2017’s hottest jacket style, the bomber is no short on camo interpretations. Its clean lines lend themselves to bold clashing prints, but plain khaki and forest green are also a yes.

The hoodie

The distressed hoodie in green and camo hues is definitely a key item for Winter 2017. Aside from comfort, it can be dressed up or down, giving a contemporary street edge to any get up.

The parka

This classic is a favourite all year round. No matter what your style your wardrobe should have at least two: a lightweight one for the warmer months and a thick and cosy one for when the temperature drops. In a camo print, or military theme, the parka is totally LIT and can be paired with everything from joggers and sneakers to formal suit pants and derbies.